In __________ if customers have a bad experience, they simply exclude the selling company from the consideration set next time. Selling firms with this orientation generally have to touch large numbers of customers to generate business, thus risk is reduced because the selling firm is less dependent on any one customer or a small number of customers.
A) strategic partnerships
B) transactional selling
C) relational selling
D) none of the above

Question

Quizplus · Accepted Answer

Transactional selling focuses on individual sales rather than building long-term relationships, so if customers have a bad experience, they may not return, but the firm is not heavily reliant on any single customer.

In __________ If Customers Have a Bad Experience, They Simply