Content analyzed archival data, relative to archival data coded by others, should be less vulnerable to
A) reactivity
B) instrumentation bias
C) poor match between the measure and the construct
D) both b and c

Question

Quizplus · Accepted Answer

Instrumentation bias and poor match between the measure and the construct are both potential problems when coding archival data. Content analyzed archival data, relative to archival data coded by others, is less vulnerable to these problems because the researcher is not directly involved in the coding process.

Content Analyzed Archival Data, Relative to Archival Data Coded by Others