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Match Each Concept in the Left Column with Its Best

Question 150

Multiple Choice

Match each concept in the left column with its best description in the right column.
-Strategic communication


A) Addressed anti-business sentiment in the 1930s
B) A weak substitute buzzword for public relations
C) Often prompted the sneering criticism "It's just PR."
D) Proclaiming eco-friendliness to cover up shortcomings
E) Societal "survival of the fittest" applied to business
F) Using a pseudo-grassroots organization for advocacy
G) Tool for beneficial relationships
H) Two-way communication to negotiate relationships
I) Influencing public policy, usually through legislation
J) Admitting mistakes and assisting reporters

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