Your research objectives are to find out why consumers prefer a particular type of product packaging to another. What type of interview would be best suited to your purpose?
A) Qualitative
B) Quantitative
C) Both
D) Neither

Question

Quizplus · Accepted Answer

Qualitative interviews are best suited for understanding the reasons behind consumer preferences, as they allow for in-depth exploration of attitudes, motivations, and perceptions.

Your Research Objectives Are to Find Out Why Consumers Prefer