One particularly interesting feature of tracking programs, especially for B2B sites, is the ability to see patterns in who has been visiting a site.

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Tracking programs for B2B sites often include features that allow businesses to analyze visitor data, identifying patterns and trends in who visits their site. This can include information on the industries, companies, and sometimes even the specific individuals who are engaging with the site, providing valuable insights for sales and marketing strategies.

One Particularly Interesting Feature of Tracking Programs, Especially for B2B