Which of the following statements is true about using external customers to help perform value analysis?
A) External customers should always be used, since a value-added activity is one that has value in the eyes of the final customer
B) External customers should never be used because they usually have differing opinions as to what creates value
C) Some level of market research and analysis is essential to understanding what customers value
D) Customer surveys are the number one tool used in value-added analysis

Question

Quizplus · Accepted Answer

Some level of market research and analysis is essential to understand what customers value, as it helps in identifying which features or services are truly important to them. This can guide companies in focusing their efforts on what adds real value from the customer's perspective.

Which of the Following Statements Is True About Using External