The following questions focus on Conjoint Measurement:
-Which of the following is FALSE?
A) An advantage of conjoint analysis over regression is that the dependent variable can also be a dummy variable.
B) In a conjoint analysis application, the basic aim is to determine the features of products that respondents most prefer.
C) Of primary concern to researchers employing conjoint analysis are the trade-offs consumers make when evaluating various combinations of product attributes.
D) Conjoint analysis depends on preference judgments that are ratings or rankings.
E) Conjoints are easily run via multiple regression.

Question

Quizplus · Accepted Answer

Conjoint analysis can handle various types of dependent variables, including dummy variables, just like regression analysis. The advantage of conjoint analysis over regression is not specifically about the type of dependent variable it can handle, but rather its ability to analyze and understand how consumers value different features of a product or service.

The Following Questions Focus on Conjoint Measurement