The following questions focus on Multidimensional Scaling:
-Which of the following about perceptual maps is TRUE?
A) Perceptual maps can only be generated when respondents provide direct judgments about the similarity of various objects, e.g., A is more similar to C than it is to B.
B) One encouraging empirical finding regarding the development of perceptual maps is that the dimensions do not seem to depend upon the objects included in the stimulus set used to secure the judgments.
C) The greater the number of dimensions used with a perceptual map in multidimensional scaling, the better the fit of objects within the perceptual map.
D) a and c.
E) b and c.
Correct Answer:
Verified
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