Which is not an appropriate application of cluster analysis?
A) grouping customers according to product benefits
B) determining the underlying dimensions of customer satisfaction
C) sorting household demand patterns into similar shapes
D) determining spheres of opinion leadership
E) assessing the similarity of world markets
Correct Answer:
Verified
Q55: Which of the following statements is NOT
Q56: To test whether the cluster results offer
Q57: Which statement regarding cluster analysis is FALSE?
A)
Q58: A researcher is using cluster analysis in
Q59: Which procedure(s) can be classified as an
Q61: Gower's coefficient of similarity is capable of
Q62: To determine the number of relevant clusters
Q63: The following questions focus on Multidimensional Scaling:
-The
Q64: The following questions focus on Multidimensional Scaling:
-The
Q65: The following questions focus on Multidimensional Scaling:
-Which
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