Marketers lose control of their message in the MPR process because of the emphasis on using connectors to convey messages to consumers.

Question

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In the Marketing Public Relations (MPR) process, marketers often rely on connectors or intermediaries (such as media outlets, influencers, or opinion leaders) to convey their messages to the consumers. These connectors have their own perspectives, priorities, and editorial guidelines, which can alter, filter, or reinterpret the original message, leading to a loss of control over the exact messaging that reaches the consumers.

Marketers Lose Control of Their Message in the MPR Process