Most organizations have more than one component in their marketing mix,
A) which is the reason why marketers need to target more than one audience.
B) therefore, truly measuring consumer behavior is virtually impossible.
C) thus making it difficult to isolate the effect of any single effort.
D) unless they are using the MPR process, which is not part of the marketing mix.
E) which means marketers can demonstrate clear and direct links between marketing and sales.

Question

Quizplus · Accepted Answer

The presence of multiple components in a marketing mix complicates the process of isolating the impact of individual marketing efforts, as each component interacts with others in influencing consumer behavior.

Most Organizations Have More Than One Component in Their Marketing