Which of the following is NOT True about the media's use of experts?
A) Experts help to tell a story.
B) The reliance on experts can lead to media exposure for a firm.
C) Media exposure furthers the credibility of an expert.
D) Experts comment on significant concerns for a medium's audience.
E) Companies seek experts who can become paid advertising spokespersons.

Question

Quizplus · Accepted Answer

Experts are typically used by the media to provide credibility and insight, not to serve as paid advertising spokespersons.

Which of the Following Is NOT True About the Media's