Selecting a media outlet is the final step in creating a connector list.
Correct Answer:
Verified
Q48: The media kits generally used in advertising
Q49: Most auditing companies do not provide behavioral
Q50: MPR professionals should verify the audience of
Q51: Nielsen, Arbitron, and Audit Bureau of Circulation
Q52: Auditing statements typically provide marketers with unbiased
Q54: Assembling a solid connector list saves time
Q55: Each connector list should contain two parts:
Q56: "Reach"
refers to the number of times a
Q57: A central purpose of a connector list
Q58: Connector lists are static documents.
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