What is the best way to use connectors for a particular MPR campaign?
A) distributing backgrounders to all the connectors available to a firm's marketing department
B) providing both modern and traditional media connectors with product clippings and photos
C) sending press kits to connectors involved in new media to ensure the highest credibility
D) selecting only the connectors who will reach the desired audience with the appropriate impact
E) waiting for connectors to contact the marketing department for information needed for an article

Question

Quizplus · Accepted Answer

Selecting connectors who will reach the desired audience with the appropriate impact ensures that the marketing efforts are targeted and effective, maximizing the reach and influence of the MPR campaign.

What Is the Best Way to Use Connectors for a Particular