In marketing myopia, a firm
A) defines its business in terms of broadly defined consumer needs.
B) acquires intermittent consumer feedback.
C) has an aggressive approach to marketing.
D) has a narrow-minded view of marketing and its environment.

Question

Quizplus · Accepted Answer

Marketing myopia refers to a situation where a company has a narrow-minded approach to marketing, focusing only on its immediate needs rather than the broader needs and desires of its customers.

In Marketing Myopia, a Firm