A major advantage of mass customization from the perspective of the marketer is
A) directly fulfilling a consumer's distinct need.
B) low production costs due to large production runs.
C) economies of scale.
D) high profit margins.

Question

Quizplus · Accepted Answer

Mass customization allows marketers to directly fulfill a consumer's distinct need by offering personalized products, which can lead to increased customer satisfaction and loyalty.

A Major Advantage of Mass Customization from the Perspective of the Marketer