A major advantage of a clicks-only firm in contrast with a bricks-and-mortar firm is
A) lower capital requirements.
B) higher market capitalization.
C) lower costs in generating new customers.
D) higher profitability.

Question

Quizplus · Accepted Answer

Clicks-only firms typically have lower capital requirements because they do not need to invest in physical retail spaces, which reduces overhead costs associated with maintaining physical locations.

A Major Advantage of a Clicks-Only Firm in Contrast with a Bricks-And-Mortar