In contrast to a typical direct marketer, a marketer using the Internet can have major cost efficiencies due to savings from
A) the multimedia capabilities of the Internet.
B) the ability to reach foreign markets.
C) catalog printing and mailing expenses.
D) customer service costs.

Question

Quizplus · Accepted Answer

A marketer using the Internet can save significantly on catalog printing and mailing expenses because information about products and services can be provided online, eliminating the need for physical catalogs.

In Contrast to a Typical Direct Marketer, a Marketer Using