In contrast to an evaluation of a population on the basis of a single demographic attribute, a consumer demographic profile provides a marketer with a better sense of the target market.

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A consumer demographic profile includes multiple demographic attributes (such as age, gender, income, education level, etc.), offering a more comprehensive understanding of the target market compared to an evaluation based on a single demographic attribute. This allows marketers to tailor their strategies more effectively.

In Contrast to an Evaluation of a Population on the Basis