A composite description of a consumer group based upon important demographics represents a consumer demographic profile.
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Q98: Discretionary income is generally used to measure
Q99: About 60 percent of adult women are
Q100: The terms "family" and "household" are relatively
Q101: The majority of households are family households.
Q102: The U.S. Bureau of the Census defines
Q104: Demographic data do not consider the psychological
Q105: Consumer lifestyle profiles can be determined by
Q106: Culture, social performance, reference groups, and opinion
Q107: Inherited wealth characterizes the upper-upper class grouping.
Q108: Opinion leaders generally have an impact over
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