The Following Questions are linked to this scenario: Bill James, a recent college graduate, is considering the purchase of a new car.
-After evaluating three models of new cars, Bill decides to drive his car for another year. The car he really wants to buy costs about $20,000. Bill realizes that this is too costly for him. At what point in the consumer's decision process is Bill James?
A) Evaluation of alternatives
B) Problem awareness
C) Post-purchase
D) Purchase

Question

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The Answer of The Following Questions are linked to this scenario: Bill James, a recent college graduate, is considering the purchase of a new car.
-After evaluating three models of new cars, Bill decides to drive his car for another year. The car he really wants to buy costs about $20,000. Bill realizes that this is too costly for him. At what point in the consumer's decision process is Bill James?
A) Evaluation of alternatives
B) Problem awareness
C) Post-purchase
D) Purchase

The Following Questions Are Linked to This Scenario: Bill James