a. Describe the relationship between the heavy-half usage segment, a concentrated marketing strategy, and the majority fallacy concept.
b. In avoiding the majority fallacy, what other risks may a marketer encounter? Explain your answer.

Question

a.	Describe the relationship between the heavy-half usage segment, a concentrated marketing strategy, and the majority fallacy concept.
b. In avoiding the majority fallacy, what other risks may a marketer encounter? Explain your answer.

Quizplus · Accepted Answer

The Answer of a.	Describe the relationship between the heavy-half usage segment, a concentrated marketing strategy, and the majority fallacy concept.
b. In avoiding the majority fallacy, what other risks may a marketer encounter? Explain your answer.

A Describe the Relationship Between the Heavy-Half Usage Segment, a Concentrated