Which target market approach most closely resembles a niche strategy?
A) Concentrated marketing
B) Differentiated marketing
C) Benefit segmentation
D) Undifferentiated marketing

Question

Quizplus · Accepted Answer

Concentrated marketing focuses on a specific, well-defined segment of the market, which aligns with the essence of a niche strategy. This approach targets a smaller, more specific group of customers with tailored products or services, similar to how a niche strategy operates by focusing on a narrow market segment.

Which Target Market Approach Most Closely Resembles a Niche Strategy