Which of the following is NOT a limitation of segmentation?
A) A firm may appeal to a segment that is too small to be profitable.
B) Certain media cannot be used if a segment is too small.
C) A firm may appeal to two or more segments.
D) A firm may compete in too many disparate segments.

Question

Quizplus · Accepted Answer

Segmentation aims to identify and target specific groups of consumers to tailor marketing efforts effectively. Appealing to two or more segments is not a limitation but rather a common practice in marketing to maximize reach and profitability. The other options (A, B, D) describe potential limitations or challenges in segmentation strategies.

Which of the Following Is NOT a Limitation of Segmentation