Which target market strategy most closely resembles a niche strategy?
A) Mass marketing
B) Differentiated marketing
C) Undifferentiated marketing
D) Concentrated marketing

Question

Quizplus · Accepted Answer

A niche strategy focuses on a specific segment of the market, which is what concentrated marketing does by targeting a very specific group of customers with tailored marketing efforts.

Which Target Market Strategy Most Closely Resembles a Niche Strategy