The most appropriate distribution strategy to be used along with undifferentiated marketing is selling through
A) few outlets, so that customer service can be maintained.
B) a moderate number of outlets, so that price competition would be lessened.
C) a large number of outlets, however, choosing outlets that are not in direct competition with one another.
D) all possible outlets, so that sales are maximized.

Question

Quizplus · Accepted Answer

Undifferentiated marketing targets a broad market with a single marketing mix. Therefore, using all possible outlets maximizes exposure and sales, aligning with the strategy's goal to reach as wide an audience as possible.

The Most Appropriate Distribution Strategy to Be Used Along with Undifferentiated