Which target market strategy seeks to appeal to the largest target market with a single marketing strategy?
A) Clustered marketing
B) Undifferentiated marketing
C) Diffused marketing
D) Differentiated marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing targets the entire market with one strategy, assuming that all consumers have similar needs and can be reached with the same marketing mix.

Which Target Market Strategy Seeks to Appeal to the Largest