The most appropriate product management organization for a small firm with a narrow and deep product mix is the product (brand) manager system.
Correct Answer:
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Q95: Brand loyalty and brand insistence are important
Q96: Both raw material and component material products
Q97: The purchasing behavior for industrial supplies is
Q98: A deep product mix enables a firm
Q99: Diversified firms generally have a consistent product
Q101: The new-product manager system recognizes that different
Q102: The absence of authority over functional marketing
Q103: A major advantage of venture teams is
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