The use of a package as a point-of-sale display to increase sales in a self-service environment is an example of what packaging function?
A) New-product planning
B) Usage
C) Containment and protection
D) Communication

Question

Quizplus · Accepted Answer

The use of a package as a point-of-sale display to increase sales in a self-service environment exemplifies the communication function of packaging. This involves using the packaging to convey information about the product, attract customer attention, and persuade them to make a purchase.

The Use of a Package as a Point-Of-Sale Display to Increase