Which pair of branding strategies is most similar?
A) Dealer branding and manufacturer branding
B) The battle of the brands and generic branding
C) Family branding and brand extension
D) Mixed branding and individual branding

Question

Quizplus · Accepted Answer

Family branding and brand extension both involve leveraging an existing brand's reputation to market new products. Family branding uses the same brand name across a range of products, while brand extension uses the brand's reputation to move into new markets or product categories.

Which Pair of Branding Strategies Is Most Similar