A student quickly decides to purchase extra disks at the bookstore located two blocks from his home. The student realizes that he has run out of disks to back up his term paper and that stores will be closing within a half-hour. The consumer views the disk purchase as a(n) ___ product.
A) specialty
B) convenience
C) shopping
D) impulse

Question

Quizplus · Accepted Answer

The student needs the disks urgently and is purchasing them quickly from a nearby location, which characterizes a convenience product.

A Student Quickly Decides to Purchase Extra Disks at the Bookstore