A major difficulty associated with a brand extension strategy is that
A) promotion costs will increase.
B) brand recognition may be applied to the incorrect product.
C) consumers may not perceive a linkage between two disparate products.
D) a new product's risk of failure may increase.

Question

Quizplus · Accepted Answer

Brand extension can lead to consumer confusion if they do not perceive a logical connection between the original product and the new product under the same brand name.

A Major Difficulty Associated with a Brand Extension Strategy Is