Which of these does NOT illustrate the concept of brand equity?
A) A consumer being loyal to a brand of personal computer on the basis of the product's image
B) A consumer being brand insistent to a soda brand
C) A publishing firm being purchased for $10 million over its book value on the basis of its ownership of some real estate with high capital appreciation possibilities
D) A publishing firm being purchased for $10 million over its book value on the basis of its reputation

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product or service, often reflected in consumers' perceptions, loyalty, and willingness to pay a premium. Choice C, involving a publishing firm being purchased over its book value due to real estate, does not illustrate brand equity but rather the value of tangible assets.

Which of These Does NOT Illustrate the Concept of Brand