A product mix is best defined as
A) only those products that are sold in the global market.
B) all the different product lines a firm offers.
C) only those products that are sold through a single distribution channel.
D) only those products that appeal to a distinct market segment.

Question

Quizplus · Accepted Answer

A product mix encompasses all the different product lines that a company offers for sale to customers. It represents the complete range of products a company has available for customers across all its brands and categories.

A Product Mix Is Best Defined as