Too long a test market can result in an innovating firm entering commercialization after a noninnovating firm.

Name: Too long a test market can result in an innovating firm entering commercialization after a noninnovating firm.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

A prolonged test market phase can give competitors time to observe the innovation and enter the market first, potentially with a similar or improved product, thus beating the innovating firm to commercialization.

Too Long a Test Market Can Result in an Innovating