Increasing market segmentation, developing new product uses, adding features, and increasing usage among current consumers are strategies aimed at
A) extending the mature stage of the product life cycle.
B) speeding the adoption rate.
C) speeding the diffusion rate.
D) commercializing products.

Question

Quizplus · Accepted Answer

These strategies are aimed at extending the mature stage of the product life cycle by keeping the product relevant and appealing to consumers, thereby prolonging its profitability and market presence.

Increasing Market Segmentation, Developing New Product Uses, Adding Features, and Increasing