The Following Questions are linked to this scenario: A car wax company developed a new car wax that is particularly resistant to acid rain. The pollutants in acid rain can cause significant damage to a car's finish.
-Further research by the car wax manufacturer indicated that the proposed product would yield a 10 percent return on the firm's investment. The car wax manufacturer required a minimum of a 15 percent return to further consider the product. The proposed new product was analyzed on the basis of which new-product planning technique?
A) Product screening
B) Business analysis
C) Commercialization
D) Product development

Question

Quizplus · Accepted Answer

The correct answer is B) Business analysis because this phase involves evaluating the product's commercial viability, including its potential return on investment, which is exactly what the car wax manufacturer did by determining the proposed product would yield a 10 percent return against their requirement for a 15 percent return.

The Following Questions Are Linked to This Scenario: a Car