The major difference between a relative and an absolute product failure is based upon whether
A) the size of the loss is too large relative to the company's overall net profit.
B) the loss is short run or long run.
C) a company's profit goal is used as criterion of a new product's success.
D) there is a negative impact on the sales of other company products.

Question

Quizplus · Accepted Answer

A relative product failure occurs when a new product does not meet the company's profit goals, while an absolute product failure means the product does not generate enough profit to cover its costs.

The Major Difference Between a Relative and an Absolute Product