A new product's actual sales performance is measured in
A) business analysis.
B) concept testing. .
C) test marketing.
D) commercialization

Question

Quizplus · Accepted Answer

Test marketing involves measuring a new product's actual sales performance in a specific geographic area or under a controlled marketing environment. This phase allows companies to test their marketing mix, forecast future sales, and identify potential product improvements before a full-scale launch.

A New Product's Actual Sales Performance Is Measured in