Vertical integration (such as a manufacturer's undertaking retail responsibilities through ownership) is an example of a(n)
A) contractual channel arrangement.
B) administered channel arrangement.
C) direct channel of distribution.
D) indirect channel of distribution.

Question

Quizplus · Accepted Answer

Vertical integration, such as a manufacturer taking on retail responsibilities, is an example of a direct channel of distribution. This is because the manufacturer is selling directly to the consumer without intermediaries.

Vertical Integration (Such as a Manufacturer's Undertaking Retail Responsibilities Through