In setting prices, a computer manufacturer considers questions such as these: "What profit margin does a price level allow for each channel member, including our firm? Can we charge 10 percent above the market due to our excellent service department and reputation? Is our market price sensitive?" This firm is using
A) demand-based pricing.
B) cost-based pricing. .
C) demand- and cost-based pricing.
D) combination pricing

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The Answer of In setting prices, a computer manufacturer considers questions such as these: "What profit margin does a price level allow for each channel member, including our firm? Can we charge 10 percent above the market due to our excellent service department and reputation? Is our market price sensitive?" This firm is using
A) demand-based pricing.
B) cost-based pricing. .
C) demand- and cost-based pricing.
D) combination pricing

In Setting Prices, a Computer Manufacturer Considers Questions Such as These