An advantage of price lining is that it
A) is not affected by markdowns and special sales.
B) minimizes consumer confusion.
C) increases the product assortment.
D) can computerize its inventory management system.

Question

Quizplus · Accepted Answer

Price lining minimizes consumer confusion by offering products at predetermined price points, making it easier for consumers to make purchasing decisions.

An Advantage of Price Lining Is That It