The marketing mix must be consistent within each of a company's SBUs; and the marketing mixes of all the company's SBUs must be oriented to the same target market.

Question

Quizplus · Accepted Answer

The marketing mix can vary among a company's Strategic Business Units (SBUs) because each SBU may target different segments of the market with different needs, requiring tailored marketing strategies.

The Marketing Mix Must Be Consistent Within Each of a Company's