Which statement concerning customer satisfaction is NOT correct?
A) The largest ongoing research project on customer satisfaction is run by Coca-Cola.
B) Customer satisfaction is related to brand loyalty.
C) A customer's satisfaction rating is based on his/her expectations.
D) A firm should consider developing customer satisfaction programs based on the needs of its customers.

Question

Quizplus · Accepted Answer

The largest ongoing research project on customer satisfaction is not run by Coca-Cola; instead, various large-scale, industry-wide studies and surveys measure customer satisfaction across different sectors.

Which Statement Concerning Customer Satisfaction Is NOT Correct