Having what consumers are likely to buy is a characteristic of a ____ orientation.
A) manufacturing
B) selling
C) marketing
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

A marketing orientation focuses on understanding and meeting the needs and desires of consumers, which includes having products that consumers are likely to buy. Manufacturing orientation focuses on production efficiency, and selling orientation focuses on creating sales transactions, rather than primarily on what consumers want to buy.

Having What Consumers Are Likely to Buy Is a Characteristic