Consumers are much more adept at forcing changes within firms to meet the consumption preferences of consumers than marketers are adept at getting customers to buy a product that does not meet the needs and usage preferences of consumers.

Question

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Consumers have significant power to influence firms through their purchasing choices, feedback, and advocacy, pushing companies to adapt to their needs and preferences. Marketers, on the other hand, face challenges in persuading consumers to buy products that do not align with their needs or preferences, as consumer satisfaction and demand ultimately drive market success.

Consumers Are Much More Adept at Forcing Changes Within Firms