Which of the following is not a variable used for segmenting consumer markets?
A) Demographics
B) Psychographics
C) Purchase behavior
D) Geographical characteristics
E) All of the above are variables used for segmenting consumer markets.

Question

Quizplus · Accepted Answer

All the options listed (Demographics, Psychographics, Purchase behavior, and Geographical characteristics) are indeed variables used for segmenting consumer markets.

Which of the Following Is Not a Variable Used for Segmenting