The difference in value created by a brand less the cost of creating the brand is known as brand equity.

Name: The difference in value created by a brand less the cost of creating the brand is known as brand equity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product or service beyond the functional benefits it provides, calculated as the difference between the overall brand value and the cost associated with creating and maintaining the brand.

The Difference in Value Created by a Brand Less the Cost