According to Chapter 3, if you wish to understand and influence consumer behavior you must have a grasp of which psychological process?
A) Learning
B) Information processing
C) Attitude and behavior change
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Understanding and influencing consumer behavior requires a grasp of learning, information processing, and attitude and behavior change. These psychological processes are fundamental in shaping how consumers perceive, interact with, and respond to various products and marketing efforts.

According to Chapter 3, If You Wish to Understand and Influence