The technology of electronic retailing determines what can be offered to consumers, but only consumers determine which of those technologies will be accepted.

Question

Quizplus · Accepted Answer

The technology of electronic retailing sets the stage for what products and services can be offered to consumers by enabling various features and capabilities. However, it is ultimately the consumers who decide which of these technologies gain acceptance and success in the market based on their preferences, needs, and acceptance.

The Technology of Electronic Retailing Determines What Can Be Offered